Apple’s Amazon Echo competitor has a pretty good shot of making its long-awaited debut at WWDC according to one report.
Normally a single report of a possibility isn’t enough to go on, but when it comes from Ming-Chi Kuo of KGI, and it’s about a new Apple product, you tend to give it a bit more credence than most. With that being the case, in a new industry report penned by Kuo, he says “Apple’s first home AI product” will make its debut in June at WWDC.
This is, of course, what the tech world is referring to as the ‘Siri speaker’ until we get a better name for it. According to Kuo the new device will have “excellent” sound thanks to one subwoofer and seven tweeters. As with the majority of Apple products, Kuo says this will be positioned as a premium product which means it will run more cost wise than Amazon’s popular Echo devices.
Kuo says there is more than a 50 percent chance of the device appearing at WWDC. However, just last week well known Apple leaker Sonny Dickson also predicted the device would launch at the annual developer’s conference, so it does seem things are moving in that direction.
Does Apple need to enter this market?
In short, Apple can’t continue to ignore the home AI market. Amazon is selling a lot of Echo units with some forecasts saying the retailer will move more of the devices in 2018 than Apple will sell iPads. And with the Google Home also coming into its own, there are simply too many big name players in the space for Apple to ignore it any more.
Analysts are pegging that Apple could move as many as 10 million units in the first year of availability, and that’s a difficult number for a company even the size of Apple to ignore.
While the device may indeed be shown off at WWDC, that doesn’t give us any indication as to when you can walk into a store and purchase one. The general consensus seems to be, however, that a lot of these will be given during the 2017 holiday season, so you may want to start saving your pennies now so you’re ready to buy one towards the fall.
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