Nintendo’s sticking to its guns with how it handles E3. A few years back, they elected to skip the live stage presentation and go with a pre-recorded Nintendo Direct. Some saw it as a massive mistake, while others thought Nintendo would be just fine.
Obviously, Nintendo shares its opinion with the latter group. Nintendo confirmed with investors in the recent financial briefing that they will not, in fact, have a live E3 press conference this year.
“Finally,” the slide reads, “the video game tradeshow E3 will be held in Los Angeles this June. Again this year, we will not be hosting a large-scale press conference for institutional investors, analysts and the media. Nintendo of America will present further information on our plans at a later date.”
We imagine that further information will include a Direct presentation and, perhaps, a way for fans to play games early.
Clearly, this is working
It costs a lot of money to put on an E3 press conference. The cost of renting the venue, bringing the equipment, contacting the staff and doing it all in Los Angeles is likely exceedingly large. Putting a Direct presentation up on YouTube and Twitch, by contrast, is dirt cheap.
The internet changed the way this information needs to be presented, and I personally prefer the Direct presentation over press conferences by miles.
What do you think?