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Iconic glass structure at famed Apple store to be dismantled

by Brandon Russell | April 19, 2017April 19, 2017 3:15 pm PST

One of Apple’s most iconic retail stores—and a regular fixture of promotional videos—will reportedly be without a recognizable structure following renovations later this year. 9to5Mac reports Apple plans to replace the glass cube with another glass structure.

Earlier this year, it was reported Apple planned to double the space of its flagship store up to 77,000 square feet. The glass structure wasn’t necessarily part of the store, but stood more as a monument to Apple’s minimalist aesthetic. It has become as much a part of famed NYC landmarks as something like Times Square or the Flat Iron building.

Apple Fifth Avenue store exterior

I do not envy whoever is tasked with dismantling the glass cube. According to remodeling permits, removing it will cost Apple $2 million.

Once the famed retail location reopens, Apple will reportedly open a broadcasting booth where DJs and artists can play music for Beats 1. One would suspect visitors to the store will have the opportunity to view the broadcasts live.

MacRumors notes the glass cube was temporarily dismantled back in 2011 so it could replace the existing glass panels with larger, more seamless panes.

Apple hasn’t said when renovations of the store will be completed.

MacRumors 9to5Mac

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...