Like most modern browsers, Google Chrome utilizes progressive loading to serve you fragments of a web page as and when they load. However, as useful as the feature is, there’s a downside — page jumping.
While the term may sound unfamiliar, it’s more than likely you’ve experienced it. Have you ever been reading an article only to lose your place when your browser renders a new image (or, heaven forbid, an advert)? That’s page jumping.
Fortunately, Google’s found a way to prevent articles from skipping the top once you’ve scrolled farther down the page in the latest build of Chrome, with something called Scroll Anchoring.
“[Scroll Anchoring] works by locking the scroll position on an on-screen element to keep our users in the same spot even as offscreen content continues to load,” explains the firm in a post on its blog.
Here it is in action:
Scroll Anchoring prevents almost three jumps per page view
Since it was first made available in a developer build of Chrome last year, Google has found that, on average, Scroll Anchoring prevents three jumps per page view. Woo!