The Note 7 recall was a real doozy for Samsung. Not only did the company’s reputation drop, but it fell to Apple as the world’s most popular smartphone manufacturer. New data from TrendForce, however, suggests the Korean company has already rebounded from a disastrous 2016.
According to the report, it was Samsung’s Galaxy J series that provided the company with a much-needed boost. In fact, Samsung was the only brand to see a positive growth in production volume during the first quarter, TrendForce said.
However, Apple is still nipping at Samsung’s heels, and is expected to surpass the Korean company once again.
Major brands such as Samsung, LG and Huawei have begun to ship their flagship devices for the year, but the market demand going into the second quarter is expected to remain relatively weak as consumers are holding off their purchases in anticipation of the 10th anniversary iPhone devices that will arrive in the third quarter. Smartphone sales will be fairly lackluster until the second half of this year.
As a result, TrendForce believes sales of the Galaxy S8 and Galaxy S8 Plus will be negatively impacted, which is bad news for Samsung, especially as it attempts to make amends for last year’s Note 7 recall.
TrendForce’s report conflicts with comments made by Samsung earlier this week, which said the Galaxy S8 broke pre-order records in South Korea, while demand for the Galaxy S8 Plus is reportedly high in the U.S.
The iPhone 8 looms
TrendForce claims buzz surrounding the next-generation iPhone is so high that demand for products from competing vendors is low.
The iPhone 8 is expected to introduce a number of changes, including an all-glass design, wireless charging, a 5.8-inch OLED screen, AR features, and a “function area” where the home button should be.
Whatever happens, this year is shaping up to be one for the record books, what with devices such as the LG G6, Galaxy S8, and iPhone 8 on the horizon.