Apple’s Tim Cook hasn’t been shy about sharing his feelings toward the Microsoft’s Surface lineup. He once said the Surface Book “tries too hard,” and called the Surface Pro “confusing.” Cook may want to rethink his comments, because a new J.D. Power study found the Surface bests Apple’s iPad in design, productivity, and accessory use—all categories Apple’s device is trying to dominate.
The study measured the satisfaction of customers regarding five key areas: performance, ease of operation, features, styling and design, and cost. The top spot went to Microsoft’s Surface with 855 points, while Apple trailed behind at 849 points. That’s not a major separation, but it proves the Surface is a big hit among consumers.
According to Jeff Conklin, vice president of service industries at J.D. Power, it’s the Surface’s versatility as a computer and tablet that consumers find most appealing. Consumers also apparently like the Surface’s styling and design, which is a category Apple typically excels at.
“Microsoft has the highest performance in three styling & design attributes: size of tablet; quality of materials used; and attractiveness of tablet design,” J.D. Power revealed in a press release unveiled on Thursday.
Another important data point revealed by J.D. Power is who is using these gadgets. The study found that Microsoft has a “higher proportion of younger customers than their competitors.” So, Windows doesn’t just appeal to the older customers.
Apple will never release a Surface Pro
Apple is said to release a new iPad Pro sometime this year, but don’t expect it to tango with the Surface Pro. Apple executives maintain that it will never release a hybrid device, despite J.D. Power’s study proving consumers get great satisfaction from Microsoft’s Surface line.
“The Microsoft Surface platform has expanded what tablets can do, and it sets the bar for customer satisfaction,” Conklin said.