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Samsung spent billions last year to sell you its phones

by Sean P. Aune | April 5, 2017April 5, 2017 9:30 am PDT

Have you ever wondered just how much money it takes to sell the public on your new favorite phone?

Billions. Lots and lots of billions.

According to a new report from Yonhap News, Samsung spent 11.5 trillion won (approx. $10.2 billion USD) on marketing in 2016. 4.4 trillion won (approx. $3.9 billion USD) of that went to actual advertisements, a 15 percent increase over what it spent in 2015. The bulk of this spending is said to have gone towards promoting the Galaxy S7 and the Galaxy S7 edge.

Samsung, however, was not alone in this astronomical spending. LG also chimed in with 1.3 trillion won (approx $1.1 billion USD), a 21.4 percent increase over 2015. The main difference, it seems, was that LG focused on marketing its home appliances as opposed to its phones.

Perhaps spending will drop some this year

As Yonhap News pointed out, some of Samsung’s spending was an attempt at damage control following the recall of the Galaxy Note 7 due¬†to its battery issues. It isn’t clear how much the company spent in the wake of this event, but without such a situation in the mix this year, perhaps the amount spent will drop a bit.

Yonhap News

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...