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AT&T’s Unlimited Plus wireless plan will now include free HBO

by Danny Zepeda | April 5, 2017

Starting Wednesday, AT&T will be including a free subscription to HBO to any customer with its Unlimited Plus wireless plan.

This is the latest move on AT&T’s part to lure in customers as the carrier wars have been heating up. Nearly every other carrier offers a comparable unlimited plan. Now it’s about throwing in more incentives beyond unlimited data, and a free subscription to HBO, which alone runs $15, is a pretty sweet perk.

HBO will be available to any new or existing customer with AT&T’s Unlimited Plus data plan. The incentive will also be available to anybody subscribed to an AT&T video service (not named HBO) and customers who already subscribe to HBO through one of AT&T’s video services (DirecTV, DirecTV Now, U-verse TV) will be credited within their next three bills before actively receiving HBO for free.

AT&T is also offering a free $25 monthly video credit to Unlimited Plus customers on any AT&T service and the ability to connect a tablet or other device.

The deals keep coming

In the grand scheme of things, this isn’t costing AT&T anything. It’s just locking customers into its services more. AT&T’s $85.4 billion purchase of Time Warner (which hasn’t been¬†approved yet) includes HBO, so AT&T nearly¬†owns the cable channel. This means AT&T is essentially offering one of its services for free to its customers.

That just puts more pressure on Verizon, T-Mobile and Sprint to step up their unlimited plans with more incentives, and the customers keep on getting better deals.

AT&T

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Danny Zepeda

Danny's interest in writing began with tech, which influenced his career path in college. After graduating from Vanguard University, he began to...Danny's interest in writing began with tech, which influenced his career path in college. After graduating from Vanguard University, he began to...