Pro users aren’t pleased with Apple, and the company’s executives know it. That’s why, later this year, Apple plans on releasing pro models of the iMac, which the company said is its second best-selling pro computer behind notebooks.
In an interview with BuzzFeed News, Apple’s SVP of worldwide Marketing, Phil Schiller, revealed the company sees a bright future for the iMac, with plans to release iMac models “specifically with the pro customer in mind.”
Over the past few years, several users have expressed anger toward Apple over the lack of pro updates in the company’s desktop lineup. The most significant update we’ve seen was to the MacBook Pro, which received a Touch Bar and upgraded guts. The Mac Pro and iMac have gone relatively ignored.
Fully aware that pro users are unhappy, these new models will ostensibly be made and configured for creatives; the people who edit photos and videos and need horsepower because their jobs require it.
Microsoft has gained a lot of ground over the past few months with products such as the Surface Book, Surface Pro, and Surface Studio, which all offer features and specs that cater to the pro crowd. But that doesn’t mean Apple plans on being a follower. When asked if the upcoming pro iMac will feature a touchscreen, Schiller said no.
Doesn’t the new MacBook Pro technically support touch features?
“Touch doesn’t even register on the list of things pro users are interested in talking about,” Schiller said. “They’re interested in things like performance and storage and expandability.”
Apple didn’t say what kind of configurations the new iMacs will come in, but we can rule out the possibility of a Surface Studio clone. So, does that mean we’ll simply get a new 5K iMac with improved specs? Or does Apple have something different up its sleeve?
We’ll apparently find out later this year.