The Nintendo Switch is doing well. Really well, says GameStop. Speaking to GameRant, GameStop’s Senior Direct of Marketing, Eric Bright, offered an overwhelmingly positive outlook for the brand-new console.
“The Nintendo Switch is off to a start right now that could possibly eclipse the Wii,” he said. “Initial sales on this have been phenomenal. I can’t give straight numbers, but I can say we’re seeing one of the highest attach rates of software and accessories to a device that we’ve seen in a long time.”
That is to say, when people are buying the Nintendo Switch, they’re buying games and accessories along with it. They’re not just buying the console and walking out.
Gamestop is seeing “tremendous success” with power chargers and extra Joy-Con controllers, as well. Thanks to the success of The Legend of Zelda: Breath of the Wild, the company is planning to put together a bundle with that game at the center as well.
A big turnaround
The Switch has been difficult to find since launch partly due to difficulty supplying enough stock on Nintendo’s part. The system outsold the Wii on opening weekend and has already sold at least 1.5 million units. Whether or not it’ll surpass the Wii U isn’t up for debate. Analysts are projecting 40 million Switch consoles sold by 2020, which is pretty impressive considering the aforementioned Wii U managed to sell less than 14 million systems in its 3.5-year lifetime. It isn’t, however, anywhere near the 100 million units Nintendo managed to sell with the Wii.
But then, many of those Wii systems sold and then sat on grandparents’ shelves once Wii Sports’ novelty wore off. If the Switch is persuading people to buy games already, maybe the people buying the Switch are the ones that are actually going to use it – a much more positive prospect for Nintendo.