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Apple’s latest app aims to make creating videos a doddle

by Josh Levenson | March 21, 2017March 21, 2017 5:00 pm PDT

Apple has taken the wraps off a new application, called Clips, which it hopes will make crafting short videos on the iPad and iPhone a walk in the park; enabling you to piece together photos and videos using a whole host of different animations, filters, transformations and overlays.

So far, it sounds an awful lot like an amalgamation of iMovie and Vine. The biggest difference, however, is that Clips can be used to import videos up to 30 minutes long to create a final product that’s up to an hour in length. You’ll then have the facility to share your creation to any supported application.

Obviously, Apple is hoping that you’ll send your clips to friends using iMessage, so it’s baked a face recognition algorithm into the application, which automatically recognizes people in the video from your device’s contacts and lets you forward it to them with a click of a button.

Vine all over again

Overall, it’s a pretty neat concept, but it’s not entirely new. The firm was first reported to be developing the application last summer. That said, we can’t wait to see how it turns out when it eventually launches. Although, we have a feeling the internet will once again be flooded by short, irritating videos.

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Josh Levenson

Josh Levenson is an avid technology enthusiast who writes news and the occasional how-to. He's also a self-proclaimed sneakerhead and has been an...