Netflix is preparing to scrap its traditional five-star rating system, in favor of a thumbs-up, thumbs-down format, the firm’s VP of Product Todd Yellin revealed on Thursday.
Back in January 2016, it was reported that Netflix had started testing the replacement rating method. Over the course of the year, it’s said to have resulted in a 200 percent increase in user reviews.
“Five stars feels very yesterday now,” Yellin said. “We’re spending many billions of dollars on the titles we’re producing and licensing, and with these big catalogs, that just adds a challenge.”
With a growth in user feedback, Netflix will be able to easily determine what content customers want to see and direct its resources towards creating more.
The change will also strengthen the streaming giant’s recommendation algorithm, which will now show a percentage below a title based on how likely it is a viewer will enjoy it.
So, why a thumbs-up, thumbs-down system?
Well, Netflix believes that simplicity is the key to driving engagement. With the new system, users won’t have to spend time deciding how many stars they think a show deserves.
If they like something, they give it a thumbs-up. If they don’t, it’s a thumbs-down.
The change isn’t exactly being welcomed with open arms
The change isn’t exactly being welcomed with open arms. Many customers use the average produced by the current system to determine the quality of a show, and seeing a percentage representing the amount of people that enjoyed it simply isn’t the same.
Thumbs-up, thumbs-down ratings will arrive on all Netflix accounts in April.