AT&T introduces new unlimited data plan, doesn’t offer tethering

by Brandon Russell | February 17, 2017

It seems Verizon has sparked an unlimited frenzy. Following in the footsteps of Verizon, T-Mobile, and Sprint, AT&T on this week officially unveiled a new unlimited data plan, which will offer unlimited talk, text and data on 4 lines for $180.

The plan sounds very similar to an AT&T plan that offered unlimited data for DirecTV and U-verse customers. Like Verizon’s offer, AT&T says after 22GB of data is consumed, the carrier may slow speeds “during periods of network congestion.”

“We’re offering unlimited entertainment on the nation’s best data network where and when you want to enjoy more of what you love,” said David Christopher, CMO of the AT&T Entertainment Group.

There is a caveat to the price, however. The $180 comes after a $40 credit for the fourth smartphone line. So, customers will have to pay $220 for a few months until the credit kicks in. If you want a single line on the new unlimited plan, you’ll have to pay $100, so there’s a benefit to getting more lines on the same plan.

AT&T said customers on its new unlimited plan can talk, text, and use data in Canada and Mexico with no roaming charges, but only if they have the “Roam North American feature.”

No tethering option

Whereas Verizon, T-Mobile, and Sprint offer an option for tethering (up to 10GB of LTE), AT&T’s new plan doesn’t have a comparable feature. That might turn folks off, especially road warriors.

AT&T

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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...