Activision did quite well for itself in 2016. In fact, it did better than ever with a record-setting year, but it mostly has Blizzard to thank for that. As for its own properties, some of them came up short of expectations, and by this, we mean Call of Duty.
The most recent entry in the series, Call of Duty: Infinite Warfare, was met with poor reception from the very first reveal trailer. The year got more and more awkward as Battlefield 1 utterly demolished its competition and finally took Call of Duty’s throne on top of the first-person shooter genre.
According to Activision’s earnings call, Activision CEO Eric Hirshberg is fully aware that the game did not click with fans thanks to its setting.
Infinite Warfare had a ton of great gameplay innovations. But it also had a setting that didn’t appeal to all of our fans.
Call of Duty is going back to its roots
Hirshberg stated that the series would be getting back to its roots in the next entry, which is in development at Sledgehammer Games. What that means, we don’t yet know, but a World War II setting seems pretty probable given that Battlefield 1 scored its victory by going to the past.