Nintendo’s strategy with Pokémon GO worked. The idea with their mobile strategy is to attract players to their traditional platforms through smartphone games while making extra revenue.
The Wall Street Journal‘s Takashi Mochizuki was on hand in Japan to report on Nintendo’s investor briefing. It was there that the company revealed 17 percent of Pokémon Sun and Moon players had never purchased a handheld game in the series before.
17% of Sun & Moon players purchased Pokemon handheld titles for first time
— Takashi Mochizuki (@mochi_wsj) February 1, 2017
Expect a stronger mobile push from Nintendo, folks
There’s no way that Nintendo touts results like this one to investors and then eases off on the gas with their mobile strategy. We’ll have Fire Emblem Heroes this week, Super Mario Run on Android in March and then Animal Crossing sometime after April 1, 2017. Nintendo’s going to push hard into mobile with marquee franchises, and, if they’re smart, they’ll be sure to tie their launches in with the Nintendo Switch’s software.