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17% of Pokémon Sun and Moon players were completely new to handheld Pokémon

by Joey Davidson | February 1, 2017February 1, 2017 10:00 am PDT

Nintendo’s strategy with Pokémon GO worked. The idea with their mobile strategy is to attract players to their traditional platforms through smartphone games while making extra revenue.

The Wall Street Journal‘s Takashi Mochizuki was on hand in Japan to report on Nintendo’s investor briefing. It was there that the company revealed 17 percent of Pokémon Sun and Moon players had never purchased a handheld game in the series before.

Expect a stronger mobile push from Nintendo, folks

There’s no way that Nintendo touts results like this one to investors and then eases off on the gas with their mobile strategy. We’ll have Fire Emblem Heroes this week, Super Mario Run on Android in March and then Animal Crossing sometime after April 1, 2017. Nintendo’s going to push hard into mobile with marquee franchises, and, if they’re smart, they’ll be sure to tie their launches in with the Nintendo Switch’s software.


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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