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Movie trailers are now overusing a new “Inception horn”

by Brandon Russell | January 22, 2017January 22, 2017 9:00 am PDT

A few years ago, a sound effect known as “Inception horn” began sweeping Hollywood. It was a jarring noise used for dramatic effect, and afflicted the biggest movies. It became overused as quickly as it hit the scene, but its impact is still being felt.

Now, there’s a new “Inception horn” hitting trailers, and it sounds something like this: BWOOOOOOORM.

In the video above, created by YouTube channel CinemaRaven, the sound effect is, again, used as a dramatic device, typically when the camera slows down or is used to show a weird angle.

Everything from John Wick 2 to Wonder Woman uses the new sound, highlighting and accentuating key moments with a subtle BWOOOOOORM. It’s as if the companies that cut these trailers all decided using the sound is a requirement. It’s certainly a new trend that doesn’t appear to be slowing down.

BWOOOOOOOORM

With sound systems becoming more advanced, the deep bass sound is not only a visual cue, but a physical one, too. When it hits, you can feel it rattle your bones.

While the Inception horn was obvious, I hardly noticed the new sound effect was a thing. That is until this new video hit. Now, I can’t help but listen for it in every new trailer I watch.

CinemaRaven io9

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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