Samsung announced this week that it will tell the world what went so terribly wrong with the Galaxy Note 7 at 8pm EST on January 22, or 10 am local time in Korea on January 23. Samsung will livestream the press conference for the world to follow along, and promised that it’ll address plenty of concerns.
In fact, Samsung said that it’ll provide the results received by “independent expert organizations who conducted their own investigations into various aspects of the Galaxy Note 7 incidents.” Samsung will also “discuss the new measures the company has implemented in response to the incidents” and its own “quality enhancement plan” that it’ll put in place moving forward to prevent any such incidents from happening again.
Samsung needs your trust again
This is important. Samsung is one month out from when we expect it to debut its next flagship smartphone, the Galaxy S8, and it’s going to need to rebuild trust among consumers. The worst possible thing that could happen to Samsung’s mobile business is another Galaxy Note 7-type disaster come this spring. For what it’s worth, The Wall Street Journal has already said that Samsung is going to place blame on defective batteries and a bad manufacturing process. We’ll hear it from the horse’s mouth come Jan 22, and you can follow the livestream when it goes live right here.