For the second year running, EA has opted to not have a press conference at E3 and instead will hold its own satellite event at a nearby location. The EA Play event will be held from June 10 through 12 at the Hollywood Palladium, and all of its games will be playable there instead.
This way, Microsoft and Sony will be stuck with the majority of the bill for displaying EA games on the show floor, and EA only has to pay for the location for two days. Brilliant!
What does EA have to show off this year
You might recall that EA has been ho-hum at E3 in recent memories. It has been trying “experimental” ways of showing off its games via backstage footage of its developers and popular sports stars who look like they would rather be somewhere else. They have the line-up of games to be outstanding, but the publisher has been totally off the mark in at least hitting the gaming audience.
This year, I seriously hope it just scraps the press conference and lets the games do the talking themselves. We’ll have Mass Effect: Andromeda in our hands at that point, but the potential is there to see DLC as well as two new Star Wars games: Star Wars Battlefront 2 and the long overdue Star Wars game from Dead Space developer Visceral.
Dragon Age 4 could be a tease we get, and aside from the annual smattering of sport games, we’re due for a few of EA’s other franchises like Need for Speed or Plants vs Zombies. Maybe, we’ll also see something entirely new that nobody ever expected…
Yeah, I’m sure I lost you at Star Wars. Me too. EA Play will be held from June 10 through 12, and it will not be in connection with E3 2017 despite us clearly tagging it as such.