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Apple to increase app prices in some markets

by Todd Haselton | January 17, 2017January 17, 2017 6:30 am PDT

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Apple will increase the prices of apps and in-app purchases in select markets, including India, the UK and Turkey, BBC said this week.

“Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business,” Apple explained. “These factors vary from region to region and over time.”

The move was made in response to a weakening pound sterling against the US dollar following Brexit. That move has caused other tech companies to increase the price of products. One simple example is the OnePlus 3, which had its price increased shortly after launch.

Similar pricing with U.S.

Now, if a user pays $0.99 for an app in the United States, he or she will pay 99p in the UK. Previously, one who might have seen an app that was typically priced $0.99 might pay 79p. BBC said Apple has allowed publishers to introduce new lower-tier prices to help offset the changes, however. App developers can now choose to sell an app for 49p, for example.

Developers speaking to the BBC suggested they probably won’t change the price of apps, since doing so would mean more money out of their pocket. This is just a balancing of the system.

BBC

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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