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Apple and Zeiss said to launch AR glasses this year

by Todd Haselton | January 10, 2017January 10, 2017 6:00 am PDT


Apple is reportedly working with Carl Zeiss AG, a company known for developing optics for everything from rifle sights to cameras, on an augmented reality headset. According to Robert Scoble, Apple hopes to launch the device sometime later this year. Scoble made the comment on a Facebook post, citing a Zeiss employee.

“A Zeiss employee confirmed the rumors that Apple and Carl Zeiss AG are working on a light pair of augmented reality/mixed reality glasses that may be announced this year,” Scoble said. “I thought it was next year but now that I saw this I believe it will happen this year.”

Scoble suggested that he questioned why Zeiss wasn’t showing off AR during this year’s CES show, commenting that perhaps “Tim Cook didn’t let you.” Scoble said Zeiss employees “smiled nervously” at the statement.

How will Apple’s augmented reality glasses work?

Unfortunately, Scoble’s report doesn’t give us a whole lot of meat to work with. Tim Cook has already suggested that Apple’s more interested in augmented reality instead of virtual reality, but we haven’t heard what sort of direction Apple wants to take. Will it attempt to create some sort of HoloLens product, meant to be used in a home or office, or instead adopt a Google Glass “wear it everywhere” approach?

I’ve argued that Apple seems to be a sitting duck, letting competitors such as Microsoft move forward with innovation. Perhaps Apple does indeed have something fun up its sleeves after all.

Robert Scoble

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...