T-Mobile CEO John Legere took the stage at his company’s latest Un-carrier Next event at the Consumer Electronics Show and announced new moves to draw customers in.
Legere revealed T-Mobile is creating “new rules” for the internet aimed at crafting an improved plan, which will incorporate not only your data and service fees in a single bill, but also taxes and service fees. That means that if your plan is $70, you will only pay $70—no more.
Additionally, T-Mobile announced that it’s going all-in on unlimited, so going forward all plans will include unlimited talk, text, and data. Customers with an existing plans can keep what they have.
The carrier also announced a new program called KickBack, which is similar to Google Fi. Users who use less than 2GB of data per month on their T-Mobile One plan will be credited up to $10 (per line) as a credit on their bill. This plan is going hand in hand with T-Mobile’s new “tax rebate,” which will credit any line that switches over and carries their number to T-Mobile $150. Customers can start taking advantage of this incentive starting tomorrow.
T-Mobile takes another shot at its competitors
The new initiatives are another shot at the other big three carriers: AT&T, Sprint, and Verizon. T-Mobile has been attacking them with new plans and customers are the ones who end up winning with savings. Convoluted contracts are still a sore point for most carriers, including T-Mobile, which still has some shady dealings with net neutrality, but this move for more transparent bills is a welcome one.
T-Mobile One with KickBack will be available beginning on January 22.