If you’re a bit worried that Apple hasn’t updated its Mac Pro or iMac desktops, fear not, CEO Tim Cook promises the larger form-factor computers are still very much on Apple’s radar and are coming down the pipeline. Cook made his comments on an employee message board recently.
“Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”
To be clear, the reason the media has indeed raised that question is because Apple hasn’t updated its desktops with new processors. Indeed, the company hasn’t even mentioned the computers while other firms, like Microsoft, race forward with new next-gen systems like the Surface Studio.
According to TechCrunch, which read the message board post, Cook agreed that desktops have a very important place in computing, even if they’re not as important as they might have once been. He acknowledged that they enable users to access much more powerful processors and to interact with larger displays (though, to be fair, laptops can work with those bigger displays just as easily.)
“The fantastic thing about Apple employees is they get excited about something, and they want to know how it works. What it will do. What its capabilities are. If they want to know about something in an entirely different industry, they start pulling the string and see where it takes them. They’re focused more on the journey, which enables so many great things to happen,” Cook said. “Just in the past couple years, pulling that string on Watch and fitness led to ResearchKit, and ResearchKit led to CareKit. We’ve got a ton of things on our roadmap that I can’t talk about, but that I’m incredibly excited about, that are the result of pulling that string and not being bound by the box that so many people in life get bound by.”
New Apple desktop form factor?
Cook doesn’t jump right out and say that he’s building new desktop computers, but he does suggest that Apple is building all sorts of new things, perhaps also desktop computers, that might break the ways with which we think about how they operate. Apple made a pretty big change when it introduced the current version of the Mac Pro. Perhaps the next move will be even more drastic.