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Evernote backtracks on privacy policy after backlash

by Danny Zepeda | December 16, 2016December 16, 2016 3:30 pm PST


Evernote announced a new Privacy Policy on Wednesday that would introduce new automated technology that aimed to improve its service through learning. The catch was that its employees would need to look at your notes in order to fine-tune the technology. This did not sit well with its customers, who took to social media and other outlets to voice their displeasure with the new Privacy Policy.

Evernote has now backtracked on its Privacy Policy change, stating that no employees will look at any customers notes unless explicitly given permission by the customer.

“We announced a change to our privacy policy that made it seem like we didn’t care about the privacy of our customers or their notes. This was not our intent, and our customers let us know that we messed up, in no uncertain terms. We heard them, and we’re taking immediate action to fix it,” said Evernote CEO Chris O’Neil in a letter to customers. “We must ask for permission, not assume we have it. We’re sorry we disappointed our customers, and we are reviewing our entire privacy policy because of this.”

A victory for customers’ privacy

The 180 by Evernote is a big victory for customers and shows the battle for privacy won’t go away anytime soon. As an Evernote user myself, I felt quite uncomfortable with this new Privacy Policy and began to search for a replacement service right away. It’s good to see a company listen to its customers’ concerns and reverse its course.

The updated Privacy Policy will now rely solely on automated technologies. The only way it will now use a customer’s notes to make sure its new technology is working is by gaining permission from the user.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...