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MacBook Pro disappointment is driving Surface sales boom, says Microsoft

by Todd Haselton | December 12, 2016December 12, 2016 7:30 am PDT

Until recently, most folks probably didn’t take Microsoft’s computing line very seriously. Then the firm introduced the Surface Book, its first foray into the premium laptop market, last year. It followed that up with the Surface Book with Performance Base this year, in addition to its ultra-premium Surface Studio desktop computer. Turns out those devices, paired with the Surface Pro 4, are selling like gangbusters this holiday season.

“November was our best month ever for consumer Surface sales,” Microsoft’s corporate vice president of devices marketing Brian Hall said on Monday morning. “The Best Buy-exclusive Surface bundle sold out on the first day. The momentum was seen worldwide. In the UK, we had the best single week for Surface ever and in Germany the Surface Pen became the best seller in PC Accessories on for over 12 hours.”

Hall added that Microsoft is seeing a lot of its momentum from Mac trade-ins, too, which is particularly surprising.

Microsoft says MacBook Pro disappointment leading to increased sales

“Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.”

Can’t say I’m too surprised. While I haven’t personally tried the new MacBook Pro with Touch Bar, I’m actually really digging Microsoft’s Surface computers. The Surface Studio is still a little expensive for my taste buds, though.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...