In November, Instagram quietly introduced a live video feature available to a select number of users. Now, the feature is going live for everyone in the U.S., just in time for the holiday season.
The new feature lives inside of the “Stories” section of Instagram, which is also where you’ll find the service’s Boomerang feature. From there, simply hit the live video option and you’ll start broadcasting to all of your followers.
Unlike Facebook’s approach to live video, when users stop broadcasting live video it disappears completely. With Facebook, live videos are saved in a feed and can be revisited at any time.
Instagram CEO Kevin Systrom said the company’s approach to live video is designed to be a more comfortable alternative.
Here’s what you need to know
Live broadcasts will last up to an hour at a time, so plan accordingly. Once you do go live, friends can comment and send little hearts, similar to how people currently interact with Facebook’s live video feature.
When someone is live, you’ll see a “live” badge at the top of your feed where Stories appear. And if you want to see trending live videos, simply navigate to the Explore tab.
The new feature, which you can learn more about here, should be live in the U.S. now.