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Tim Cook responds to damning Apple Watch report

by Todd Haselton | December 6, 2016December 6, 2016 7:00 am PST

Research firm IDC released its latest snapshot of the wearable market yesterday. The report suggested sales of the Apple Watch are down 71 percent year-on-year between Q3 2015 and Q3 2016. Apple CEO Tim Cook immediately responded to the report in an effort to seemingly shut down fears that folks aren’t buying or won’t buy the Apple Watch for the holidays.

“Sales growth is off the charts,” Cook told Reuters. “In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for the Apple Watch.” Cook also put the kibosh on fears the Apple Watch might not be a hot ticket holiday item. “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year.”

While Apple is clearly bullish on its wearable, this isn’t the first time IDC has published a report with a sales decline. Last month, for example, IDC said sales had fallen 70 percent since last summer.  It’s possible Apple may be facing headwinds among folks who either see its wearables as too expensive and, as a result, buy products from competitors such as Fitbit. Consumers who already own the Apple Watch may also not see enough of a reason to upgrade. The new models probably still need some time to gain traction, however.

We may never know how well the Apple Watch sold

Apple introduced three new variations of the Apple Watch just three months ago, including the Apple Watch Series 1, the Apple Watch Series 2 and a special Nike version of the Nike Watch Series 2. The new iterations sport faster processors, better battery life and are water resistant, allowing you to go swimming without fear of damaging the new wearable. A special feature even uses the watch’s speaker to spit water out after it has been submerged.

These features may help Apple set new records during the holiday season, but, unfortunately, we probably won’t ever know the full story. Apple has yet to publish concrete sales figures for its wearable.

IDC Reuters

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...