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Apple Black Friday sales event confirmed

by Todd Haselton | November 22, 2016November 22, 2016 6:30 am PST

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Apple hasn’t said much about what it plans to offer on Black Friday this year, but we know that it has something coming. The company recently published a Black Friday holder page with the promise that discounts are coming. Normally this wouldn’t be much of a story, but Apple doesn’t typically offer much on Black Friday. In fact, it ignored the shopping day last year. Perhaps things are changing.

“Friday can’t come soon enough,” the page says. “Our one-day shopping event will be here before you know it. Come back this Friday to check everyone off your list.”

Apple may end up tossing in Apple Store gift cards instead of actually decreasing the price of some of its products. In 2014, for example, Apple offered up a $50 gift card with each purchase of an iPad and $100 with Mac purchases. Or perhaps it’ll change its tune entirely, offering one-day discounts on products people are shopping for. I doubt it’ll discount new devices like the MacBook Pro with Touch Bar, but doing so might actually help boost sales ahead of the holiday shopping season.

Apple Black Friday deals can be found at other retailers, too

You don’t need an Apple Store Black Friday deal just to save on Apple products, however. Walmart, Target, Best Buy and other retailers are well known for knocking down the prices of products like iPads and iPhones. Walmart’s Black Friday sale, for example, will cut the cost of the iPad Mini 2 by $70 and will slash the price of the iPhone SE by $50. Target’s Black Friday deals include the Apple Watch Series 1 for $198, down from $269, and the iPad Air 2 for $274, down from $299.99.

My guess is that Apple’s deals will only be good online and not in its physical store locations. Apple has tried for years to avoid overcrowding and lines at its stores, even so much as to encourage customers to buy new iPhones online instead of waiting outside of its stores on launch day. Also, Apple isn’t clear on when the sale starts. Your best bet is probably to check in at the page linked below right at 12 a.m. local time on Friday, November 25, to find what Apple has in store.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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