A rumor surfaced this morning that suggested HTC is planning to shut down its smartphone business sometime in early 2017. Not so, the company confirmed in an email to TechnoBuffalo.
“HTC strongly denies this rumor,” the company said, noting that the report was “categorically false.” The response comes as no surprise, it would have been shocking to hear any news of HTC planning to exit the smartphone business. The company is currently building smartphones for Google, including the Google Pixel and Google Pixel XL; any exit would suggest that manufacturing of those phones might stop.
HTC has looked to other markets to bolster its business
It’s true HTC has looked to other businesses to prop up its revenues, including the health market through a partnership with Under Armor and gaming through a partnership with Steam. The latter yielded the HTC Vive, a virtual reality headset that has received near-universal praise. The only reason there might have been some fire behind the rumor, which was published by MyDrivers, is that HTC’s smartphone sales are experiencing slower sales than they did in the past with flagships such as the HTC One M7.
In any case, the news is there’s no news, HTC is sticking in the smartphone market.