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Touch Bar the star of Apple’s new MacBook Pro ad

by Killian Bell | November 18, 2016November 18, 2016 4:02 am PST

Apple has rolled out a new ad for its latest MacBook Pro just as the notebook starts hitting store shelves. Called “Bulbs,” the video showcases the fancy new Touch Bar, which Apple describes as “a tool for all the ideas to come.”

We probably could have guessed the first MacBook Pro ad would focus on the Touch Bar, but “Bulbs” isn’t quite what we expected. During the 1-minute, 37-second clip, the Touch Bar itself only appears on screen for about four seconds.

It’s certainly a cool ad, though. In typical Apple fashion, it’s interesting and dramatic, and it makes you want to find out more about that Touch Bar and the new MacBook Pro.

If you haven’t already ordered your new MacBook Pro from the Apple online store, you may now be able to find one at your local Apple store. The 13-inch model became available for in-store pickup at many locations in the U.S., but there’s no sign of the 15-inch just yet.

To check stock at an Apple store near you, simply choose the 13-inch MacBook Pro on Apple’s website, then click “check availability” under the “Pickup” option. You can then type in your city or zip code to find stores closest to you.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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