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Apple selling $200 book that celebrates product design

by Todd Haselton | November 15, 2016November 15, 2016 9:30 am PST

Apple announced on Tuesday that it’s now selling a book titled Designed by Apple in California, a phrase stamped on many of the company’s products. The book “celebrates” 20 years of Apple design and is dedicated to the memory of Steve Jobs.

“‘Designed by Apple in California,’ which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation,” Apple said, noting that more than 450 of its iconic products are photographed in the book.

“This archive is intended to be a gentle gathering of many of the products the team has designed over the years,” Apple’s head of design Jony Ive said. “We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

A very expensive Apple book

There are small and large versions that sell for $199 and $299, respectively. They’ll launch in stores beginning tomorrow, including many of Apple’s flagship locations. The book is certainly not for everyone, only the strongest of Apple fans and folks interested in design and what Apple has done in the space. The pricing seems a little bizarre to me, I can’t figure out why it costs at least $200, but perhaps Apple is trying to make this a limited edition product.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...