Google announced on Monday that it’s rolling out a huge update to Google Play Music as it continues to battle Apple Music and Spotify. The latest feature, machine learning, will try to play the best music based on where you are and what you’re doing.
“Google Play Music uses machine learning to figure out what music you like and then mixes in signals like location, activity, and the weather along with hand-picked playlists to personalize music for wherever you are and whenever you want tunes,” Google said in a blog post announcing the news.
The experience is opt-in, which should help alleviate any privacy concerns. In other words, you don’t have to share your location or any other features with the application if you don’t want to. But it might actually boost the experience a lot.
Google Play Music will play music based on your location
Here’s how Google says it’ll work:
“When you opt in, we’ll deliver personalized music based on where you are and why you are listening — relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between. Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library.”
Sounds pretty fun, though I’m curious how well it will work. Spotify has something kind of similar, the ability to play music based on the pace of your run, but this seems to go far beyond that sort of functionality.
The feature will hit the Google Play Music iOS and Android apps, as well as the web, this week. It’ll be available in 62 countries.