Snapchat has a very unique launch planned for its also very unique $130 Spectacles sunglasses. The glasses, which allow you to record content right to your Snapchat feed, are available now in one single location: Venice, California.
Don’t worry if you don’t live there, Snapchat is going to deploy its new “Bot” spectacle dispensers, vending machines of sorts, to different locations around the country. Each location will exist for just 24 hours before Snapchat opens another, and you can track them using the map link at the source below. Right now, Snapchat enthusiasts can pick up their pair by visiting the Venice boardwalk.
Spectacles are hard to get
It’s a unique idea for a launch, but also almost certainly solidifies the fact that Snapchat won’t sell very many. Perhaps there are supply constraints, or perhaps it wants to make these a very limited and hard item to purchase, thereby increase the mystique behind the sunglasses.
We’re going to see if we can send someone up from our office to grab a pair. We’ll let you know if we end up with a set.