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Apple places “aggressive” order for new MacBook Pros

by Todd Haselton | November 8, 2016November 8, 2016 8:30 am PDT

Apple has high expectations for its new MacBook Pro computers, introduced just a couple of weeks ago.

The computers were met by critics who believe a MacBook Pro should have more port options and an SD card slot, however. Apple even admitted there was some controversy around the launch, which suggested that the MacBook Pro might not be a hot-ticket item after all.

According to DigiTimes, Apple was “not initially very aggressive about placing new MacBook Pro orders,” suggesting that perhaps the company didn’t feel like there was going to be a ton of demand. That may have changed, however, because the same news outlet says Apple has pushed its partners to increase output of the new computers.

“The sources are seeing an increased shipment proportion of Apple’s new MacBook Pro and they expect Apple and the related revenues and profits to all enjoy growth in 2017,” DigiTimes said, noting Apple feels “‘optimistic”  about sales during the holiday fourth quarter.

I’m still skeptical of the new MacBook Pro

I’m still skeptical, though. The MacBook Pro with Touch Bar costs $1,799. The entry-level model will set consumers back at least $1,499 and doesn’t even sport the new Touch Bar technology. Those seem like high prices in a market where low-priced Windows 10 and Chrome OS competitors have flourished over recent years.

Perhaps Apple and its suppliers have struck a chord with consumers who want more.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...