The NFL announced this week that it will provide new virtual reality content for YouTube and for Google’s new Daydream VR platform. The Daydream View VR headset, a first for the platform, only supports the Google Pixel and Google Pixel XL right now, but new phones and headsets are expected to offer support in the future.
The NFL said it will provide a 9-part series for Google’s platforms, beginning with a launch episode on Thanksgiving day. Viewers will be able to find it on the NFL YouTube channel before a special NFL VR application for Daydream launches. The first episode features the Philadelphia Eagles, but the San Diego Chargers, Miami Dolphins and Green Bay Packers are among the other teams featured in the series.
The series “gives viewers a 360-degree perspective of life in and around the NFL – from players, to coaches, to executives, to cheerleaders, to the fans themselves – detailing how each prepares for game day in a completely new and immersive way,” the NFL said of the series. The NFL said it captured the series using Google’s Jump 360-degree camera system.
Content key to Daydream’s success
We’ve seen similar sports content on other platforms, such as Gear VR, which has put fans right on the sidelines of the NBA and the 2016 Rio Olympics. Daydream has the potential to be huge, though, so long as we start to see more and more phones take advantage of Google’s virtual reality system. Content, like this deal, will be key to its lasting success.