Apple has faced criticism over the last week for removing the SD card slot from its new MacBook Pro 2016 computers. Sure, the company may have gotten away with removing the headphone jack on the iPhone 7 and iPhone 7 Plus, but some photographers and videographers still relied on the SD slot for transferring files to their computers. Now Apple’s Phil Schiller has explained why Apple decided to kill it.
“It’s a bit of a cumbersome slot,” Schiller told The Independent in a recent interview. “You’ve got this thing sticking halfway out. Then there are very fine and fast USB card readers, and then you can use CompactFlash as well as SD,” he added. “So we could never really resolve this – we picked SD because more consumers cameras have SD but you can only pick one. So that was a bit of a trade-off. And then more and more cameras are starting to build wireless transfer into the camera. That’s proving very useful. SO we think there’s a path forward where you can use a physical adapter if you want, or do wireless transfer. ”
Schiller’s comments underscore the problem consumers have with Apple right now: that the company seems to believe consumers like to pick up extra dongles, card readers and other gadgets that are required to use the company’s products. We don’t, though, and Apple is trying to make those decisions for us.
Historically, Apple has done right in choosing what to omit – it got rid of floppy drives, the disc drive and other unnecessary ports while people still thought they were needed. But if we’re carrying dongles to use the cameras we own, some of which might be too old for wireless transfer, then isn’t Apple doing a disservice to its customers?
Maybe. In fact, Schiller commented on the response to the MacBook Pro, admitting there has been some bite back from consumers.
“Controversy” around MacBook Pro launch
“There has certainly been a lot of passionate dialogue and debate about the new MacBook Pro,” he said. “Many things have impressed people about it, and some have caused some controversy. I hope everyone gets a chance to try it for themselves and see how great the MacBook Pro is. It is a really big step forward and an example of how much we continue to invest in the Mac.”
While consumers may indeed be critical of the device, it seems many of the journalists who have seen it in person are indeed impressed by its design and capabilities. Perhaps Schiller has a point, maybe we all need to see try it ourselves first.