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Colorado Z71 Hurley Concept is the surfer’s dream truck

by Roy Choi | November 2, 2016November 2, 2016 10:00 am PST

Show Press Release

Colorado Z71 and Hurley Take Functionality to the Beach
Lifestyle-enabling concept vehicle designed for taking surfers to remote locations

LAS VEGAS – At the SEMA Show today, Chevrolet and Hurley, the surfing performance and innovation brand, announced the Colorado Z71 Hurley concept – a collaboration designed to get surfers and their gear around with functionality and style.

This ultimate wave wanderer, which also serves as a mobile beach command center, is decked out with a custom surfboard rack, storage systems and even water-resistant seat covers made from advanced ventiprene – a breathable material similar to the neoprene used in surfing wetsuits.

“Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports,” said Jessica Rogers, Colorado marketing manager. “With Chevrolet Accessories parts, the sky – and the surf – is the limit when it comes to tailoring the Colorado to your work or recreation interests.”

The Colorado Z71 Crew Cab has a concept lifted suspension, 17-inch Chevrolet Accessories wheels and Goodyear DuraTrac all-terrain tires for even greater capability in the quest for finding the beach with the best waves.

“This concept is all about functionality,” said Ryan Hurley, Creative Director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it – it had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”

The solutions start with the custom carrier system that mounts a pair of Pyzel surfboards on the roof, while a custom Bimini-style cover over the bed provides shade on a sunny beach. There’s also a bed-mounted Thule rack that serves as a wetsuit drying rack and storage for portable drinking-water containers.

A custom Seafoam Green exterior is accented with subtle, tone-on-tone Hurley graphics and skid plates featuring the Hurley logo. Additionally, a number of Chevrolet Accessories lend functional style, including:
• Off-road lights
• Sport assist steps
• Illuminated black bowtie kit.

Inside, the ventiprene seat material offers a breathable, quick-drying surface that’s perfect for jumping into the vehicle with wet boardshorts.

“It’s an amazing material that’s perfect for this application,” said Hurley. “You’ll never worry about hopping in your vehicle with wet clothing.”

The Khaki Green and Sand Dune-colored material is also used on the armrests and door panels. The rest of the cabin is accented with Khaki Green and Sand Dune trim and green accent stitching. The Hurley logo is integrated in the headrests, sill plates and floor liners.

To stay connected to weather and surf reports, the Colorado is equipped with a 4G LTE Wi-Fi hotspot.

Finally, the Colorado Z71 Hurley concept also features a Chevrolet Performance concept exhaust system to complement the performance of the all-new 3.6L V-6 engine that debuts in the 2017 Colorado. Featuring direct injection, continuously variable valve timing and Active Fuel Management (cylinder deactivation), it’s rated at 308 horsepower and 275 lb.-ft. of torque, enabling 7,000 pounds of max trailering. It’s also paired with a new eight-speed automatic transmission.

Production Z71 models also features an automatic locking rear differential, for greater traction off the highway, and a transfer case skid plate – another piece of protection when the pavement ends.

“Whether you’re on the job or on the lookout for the next wave, Colorado Z71’s versatility proves liberating,” said Rogers. “Load up your gear and hit the road!”

Check out this customized Colorado Z71 from Chevrolet and Hurley. This concept was shown off at SEMA Show in Las Vegas this week. It’s designed with surfers in mind, not just in terms of looks but also function.

The Colorado Z71 Hurley Concept includes water resistant seats, surfboard mounts, a Bimini-style cover shade for the bed of the truck, drinking water containers, a secret lockbox and RFID unlocking bracelets so you wont have to worry about your keys getting wet.

These features are on top of the lifted suspension, 17-inch wheels and Goodyear Duratrac all-terrain tires, so you can take the truck right on to the beach. It also comes with LTE built-in.

This Colorado Z71 Hurley custom belongs on my driveway

I’m digging the custom Seafom Green paint, the off-road lights and illuminated black bowtie. While I’m not usually a “truck guy,” the Custom Hurley-Chevy Colorardo Z71 is speaking to me. I know SEMA cars are for show and showcasing collaboration between brands and custom shops, but I’d really like to see this version on the road. In the meantime, you can check out the production Colorado Z71 and customize one to your fancy.

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Roy Choi

Roy Choi is a Southern California native. He has been infatuated with technology reviews ever since he bought his first crummy laptop in the summer...

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