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Google apologizes for Pixel delays with gift cards

by Todd Haselton | November 1, 2016November 1, 2016 7:30 am PDT

You may be experiencing a shipment delay if you ordered a Pixel or Pixel XL smartphone from Google. Google’s sorry for the added time it’s going to take for the phone to arrive in your hands, and it is apologizing with gift cards.

The company recently began sending out emails alerting some customers of the delays and providing them with $50 gift cards to the Google Store as consolation. Here’s what the email says, in full:

Thank you for your recent purchase on Google Store. We’re really excited for you to experience our new products, but we have some not-so-great news: It’s going to take a little longer for you to receive your package than we expected. We know this can be frustrating, but the good news is that we’ve shipped your order and it’s on its way. You should’ve already received a shipment confirmation email from us. We’re also going to send you a $50 Google Play credit via email after your package is delivered. Again, we’re so sorry — and thank you again for your order.

Google Pixel delays are a simple matter of supply and demand

While the email doesn’t explicitly say so, Google confirmed to TechCrunch that the delays are caused by a simple supply and demand issue. “We’re thrilled to see the excitement for our new Pixel phones, and frankly pre-order demand has exceeded our expectations,” a spokesperson said. “We’re working to restock our inventory as soon as possible.”

The inventory is still slim. In fact, you’ll be hard pressed to find many models in stock, including any 128GB Pixel option. At least you now have $50 to spend on additional items, like some of Google’s fancy new Pixel and Pixel XL cases, or cash toward other products. $50 goes a long way toward the Google Home speaker assistant, for example, or a new Chromecast Ultra.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...