The death of cable TV is inevitable in the age of streaming. Little is known about what cable providers will do to stall this decline, but some are beginning to take action.
DirecTV is not waiting for its slow death and is jumping into the streaming wars. Today, it introduced a streaming package for $35 that will carry over 100 channels and launch sometime in November. The new plan, which is called DirecTV Now, seeks to challenge the other streaming giants with its vast library of channels.
The service will be all online—no need for cable boxes or satellites. The plan will also include unlimited data for AT&T customers, which is eerily similar to T-Mobile’s Binge On. No word on what the DirecTV streaming quality will be, but we’re hoping it’s better than 480p.
According to Bloomberg, the plan targets the 20 million people in the U.S. who aren’t on a cable plan. DirecTV is hoping for the plan to be its primary TV platform by 2020.
DirecTV Now takes on Sling TV and PlayStation Vue
AT&T’s DirecTV is not standing pat as the world turns toward streaming. Introducing its own streaming option lets the company jump into the crowded streaming wars with the advantage of having a full catalog of channels are its disposal. Only time will tell if this new approach for DirectTV will shake things up.