The Kodak Ektra Android smartphone was announced on Thursday. Kodak is no stranger to the phone landscape. Way back in 2008, it worked with Motorola on the Motorola ZN5, a camera-focused feature phone. It also dipped its toes in the smartphone market with the Kodak IM5, which debuted at CES 2015.
This time, the focus is creating a premium smartphone that offers a camera-like industrial design and takes great photos.
The Kodak Ektra may very well be set to do that. It features a 21-megapixel F2.0 camera with OIS and dual LED flash, a 13-megapixel phase detection auto-focus front-facing camera, a Helio X20 processor, 3GB of RAM, 32GB of storage, support for microSD cards and a 3,000mAh battery. It runs Android 6.0 instead of Android 7.0 Nougat, but features other modern updates like USB-C.
Do we need a Kodak phone?
The problem Kodak faces, is this: Who the heck needs a Kodak smartphone?
We’re no longer looking for replacements for our point-and-shoot cameras, smartphones filled that space years ago. Devices like the iPhone 7, Galaxy S7 and Google Pixel take phenomenal photos, so what does the Ektra offer that those don’t?
The only thing I can think of is a camera-like smartphone design, which almost feels like a regression rather than a step forward. The Ektra will launch in Europe for £449.