Amazon is considering plans to bundle broadband as part of its Prime package in the U.K., according to a new report that cites a source familiar with the discussions. The retail giant is hoping that the move will help it gain more video customers.
Prime is already incredible value for money. In the U.K., customers get free next-day shipping on tens of thousands of products, access to unlimited and ad-free music and video, early access to Lightning Deals, the ability to borrow Kindle books, and lots more.
As if that wasn’t enough to make the £79 (approx. $97) annual fee worthwhile, Amazon is now mulling the idea of adding broadband service to the mix. The Information reports that the company is currently in the process of discussing plans, but nothing is concrete yet.
Adding broadband to Prime would allow Amazon to compete with other video providers in the U.K., such as Sky, BT, and Virgin Media, which also offer internet and TV bundles. But it’s highly unlikely that the company will make a similar move in the U.S.
It is said that Amazon is looking to rent network access from other internet service providers (ISPs) and then sell it to customers under its own brand — in much the same way carriers like Boost Mobile use the cellular infrastructure of larger companies like Sprint.
However, it’s much more difficult to do this with internet services in the U.S.
Because Amazon is only discussing this idea for now, there’s no word on when broadband might be available with Prime, or even a solid promise that it will come at all. For now, then, all we can do is wait.