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Beware: Best Buy trying to rip-off iPhone 7 buyers (Update)

by Todd Haselton | October 13, 2016October 13, 2016 9:15 am PST

Best Buy typically discounts Apple products a few months after launch but, as spotted by 9to5Mac, the retailer is currently trying to overcharge customers for the iPhone 7 and iPhone 7 Plus.

The 32GB iPhone 7 is priced at $699.99 without a contract, for example, which is $50 more than you’d pay anywhere else. This applies to the 128GB and 256GB models, which are also priced $50 more than normal retail price. The damage is worse for the iPhone 7 Plus; Best Buy is charging a $100 premium for those devices in all capacities.

Best Buy also sells more affordable carrier monthly installment plans, however. It also has two-year contract options. Folks paying full retail price need to be on guard, though. 9to5Mac suggests this is simply a matter of supply and demand, with Best Buy trying to squeeze out extra dough from buyers.

Why this matters:

If you’re not paying attention, it can be relatively easy to buy a phone thinking the retail price is the same everywhere. That’s not the case here. Your best bet is to buy the iPhone 7 direct from Apple if there’s enough supply.

Update: Our readers have pointed out that Best Buy has a price match guarantee. Remember to use this if you’re buying the full price in store (though just be aware of the online price.)


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...