Now that the Galaxy Note 7 is dead, Samsung doesn’t have a “new” flagship on the market to compete with the likes of the Google Pixel, LG V20 or iPhone 7. The Galaxy S7 and Galaxy S7 Edge, two fantastic smartphones that are still very “new” in their own right, are going to have to carry the torch for Samsung.
Are they enough, or should Samsung rush the Galaxy S8?
If one thing’s certain, and I suppose this might be a very obvious answer, Samsung shouldn’t be rushing anything right now. Samsung has a strong brand among consumers, even in the wake of the Galaxy Note 7 recall, but how many failed devices can it weather?
If the Galaxy S8 is rushed to the market and something goes wrong — a function doesn’t work properly or, dare I say it, the phone is prone to fire — then Samsung will have sullied the names of two of its money-making smartphone lines.
I think it would be wiser for Samsung to spend as much time as possible making sure the Galaxy S8 is both innovative and flawless, even if it means pushing the launch backward, not forward. Samsung needs to knock its next smartphone out of the park, remind consumers why it’s a leader in the smartphone market, and show that it can be trusted with a new device. But something needs to change.
Clearly that was the goal with the Galaxy Note 7 – to wow consumers. And indeed it did wow consumers and reviewers alike. Samsung probably would have taken home our “Best phone of the year” award, had the Galaxy Note 7 not been prone to catching fire. In other words, Samsung didn’t do this on purpose, it didn’t think the Galaxy Note 7 was going to fail.
That leaves the door open for the same possibility to happen with the Galaxy S8. It needs to double down on inspections of its hardware supplied from partners and in house. It would do well to hire a third-party to make sure the Galaxy S8 is safe long before it hits the market.
So while I think there might be valid reason for Samsung to get the Galaxy S8 out sooner than later — Samsung does need to keep its family “fresh” after all — it should do the exact opposite. With a successful Galaxy S8 launch, consumers may again give their trust to Samsung, allowing the company to pave the way for a new Galaxy Note 8.