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Sony on No Man’s Sky and Sean Murray: “It wasn’t a great PR strategy”

by Joey Davidson | September 16, 2016September 16, 2016 9:20 am PDT

No Man’s Sky, according to the general consensus on the internet, arrived on a wave of hype generated by a misleading PR campaign. Sean Murray, Hello Games lead, has been dubbed a liar and worse, whether justly or not. The game sold tons, reviewed as mediocre and has quieted to a simmer since its launch.

Eurogamer was able to sit down with Sony Worldwide Studios president Shuhei Yoshida during Tokyo Game Show 2016 in order to talk about No Man’s Sky and its misleading promises. Sony, before we get rolling here, distributed No Man’s Sky. They gave Murray and his team space in their pressers and booths.

Here’s Yoshida.

“I understand some of the criticisms especgrassyially Sean Murray is getting, because he sounded like he was promising more features in the game from day one…

…It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

Let me be clear. I like Yoshida. He’s a great personality, friendly, open, honest and a genuinely nice person. He’s completely throwing Hello Games under the bus here.

Yes, Murray trumpeted his game like there was no tomorrow, but Sony handed him the megaphone. Here’s No Man’s Sky‘s concert from a year or so ago at the PlayStation Experience, an event hosted by Sony.

Looks like PR to me.

Eurogamer

Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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