Twitter has been racking up live streaming deals after winning the rights to show NFL Thursday Night Football. Now the company is bringing those videos to your television with an app for Apple TV, Xbox One and Amazon’s Fire TV with a new app.
“Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs,” said Twitter CFO Anthony Noto.
The app will let you watch those football games, along with content from the MLB, NBA and more. It also offers a split-screen view with a feed of relevant tweets, Vines and Periscope streams to the right of the main video. Even better, you can use Twitter’s app without a cable subscription or even a Twitter account.
That means anyone can stream sports and other videos through Twitter from their TV. In return, the company will likely sneak some ads into the feed. The app should also help boost Twitter’s user numbers by attracting a new audience to the service.
Twitter’s app sounds pretty great, especially if you cut the cable cord but miss watching live sports. It’s launching today globally for the fourth-generation Apple TV and in select markets for the Xbox One and Amazon Fire TV