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iPhone 7 already shattering sales records

by Todd Haselton | September 13, 2016September 13, 2016 6:30 am PDT

Apple has already confirmed that, unlike in previous years, it won’t reveal how many iPhones it sells during opening weekend. That’s because it’s confident that it’ll sell out of everyone iPhone it has produced and, so far, things are looking positive for launch. T-Mobile said on Tuesday that the iPhone 7 broke pre-order sales records.

“iPhone 7 and 7 Plus are a home run at T-Mobile,” a T-Mobile spokesperson said in an email to TechnoBuffalo. “Pre-orders for Apple’s latest have already shattered sales records in the first four days, up more than x over the smash-hit iPhone 6. And Friday set a single sales record for any smartphone ever in T-Mobile US history.” That’s pretty incredible, and T-Mobile attributes some of the success to the influx of customers who have migrated from other carriers.

If AT&T, Verizon and Sprint are seeing similar figures, it could mean Apple’s iPhone 7 is a success. The U.S. is now just a fraction of Apple’s market, however, and we probably won’t have much insight into sales until Apple reports its September quarter results.


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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