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Facebook thinks it knows if you’re liberal or conservative, here’s how to change that

by Jacob Kleinman | September 5, 2016September 5, 2016 8:00 am EST

Facebook is always compiling information on each of its users to figure out which ads they’re most likely to click on in the future. In the past, that’s led to some pretty weird assumptions, but Facebook probably has you figured out in one important category: politics.

It turns out that Facebook’s semi-secret profiles for each user include their likely political leaning. The category includes options like “very liberal,” “moderate” and “conservative.” Where you fall is apparently decided based on “what you do on Facebook,” which presumably includes everything you Like, post, share or click on.

To find out where you rank hit the source link below and you’ll see a long list of interests that Facebook uses to show you targeted ads. It’s broken up into categories, but you’re searching for “U.S. Politics.” I found it within a subsection titled “Lifestyle and culture” and Facebook totally gets me, at least when it comes to politics.

If you don’t want to change those preferences, simply click the ‘x’ on the box you disagree with. It should, at least temporarily, remove those targeted ad preferences.

Then again, Facebook also apparently thinks I like mornings and complex numbers, but those are actually two of my least favorite things on earth. So maybe the company still hasn’t totally perfected its ad preference profiles, but when it comes to politics the company nailed it.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...