After setting download records for a month, Pokémon GO has finally started to lose some of its swagger. Downloads peaked between the second and third week of its availability, and the game is now steadily losing “daily active users.”
Reports that the game capped out at 45 million daily users in July are now shockingly different for late August. At the beginning of the month, that number had shrunk by about 12 million users, and with the month about to close, the number hangs at about 30 million users.
Bloomberg states that Twitter, Facebook, and the rest of social media can now relax with signs that Pokémon GO might have been just a fad.
Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps.
Of course, everyone said the same thing about Pokémon 20 years ago, and look what long-lasting “fad” that turned into.
Whatever you do, though, don’t go blaming the numerous controversies for this decline. Dwindling audiences is something every online game experiences after the initial shock wears off, and the number of loudmouth gamers, myself included, don’t amount to the number of those that quit. Besides, these loudmouth gamers, myself included, are all talk and probably still playing the game, just weathering the storm for a more complete experience.
The drop in numbers is the casual consumers who had their fun and are moving on. Maybe they’ll come back once more features are added, like the new patch which helps players single out Pokémon with the best potential.