Just as it did with the launch of YouTube Red, Google is recruiting some of YouTube’s biggest stars to create content for the launch of Daydream, according to Bloomberg. The search giant is reportedly spending hundreds of thousands of dollars on VR films and programs, tapping stars such as iJustine and the Dolan twins to help create content ahead of Daydream’s launch, which is reportedly “in the coming weeks.”
As part of Daydream’s launch, Google has also partnered with a number of big players to help drive adoption of the new platform. During its Google I/O presentation in May, Google revealed Hulu, Ubisoft, the NBA, and IMAX will all have a presence on Daydream when it launches. Google has reportedly spent “six figures on video games,” too, Bloomberg said.
YouTube already supports 360-degree video, so Daydream users won’t be without content to watch. However, by tapping some of the industry’s top creators to make content for Daydream’s launch, Google is ensuring the platform is filled with new—and presumably exclusive—stuff to keep users busy. Bloomberg claims “dozens” of filmmakers have signed on to work with YouTube ahead of Daydream’s launch.
Now that Android 7.0 Nougat is available, a key component of Daydream is already in the wild. Up next, Google will need to get Daydream-ready phones out to consumers, likely led by the release of its rumored Nexus devices, Marlin and Sailfish. Some of the manufacturers expected to make Daydream-ready phones include Samsung, Huawei, LG, and Xiaomi.
You can read more about the Daydream VR platform from our coverage from earlier this year.