Twitter introduced two big new features on Thursday that are rolling out to users over the next few days.
The first big change is to how end-users see and receive notifications. If you want, you’ll be able to change your settings so that you only receive notifications from folks who you follow. This should help quiet trolls who interact with your tweets and from which you wish to receive no notifications at all.
— Twitter Support (@Support) August 18, 2016
Building on that quality control is, indeed, a new feature called a “Quality Filter.” When toggled, Twitter says you shouldn’t see some of the spammy-type posts that sometimes hit Twitter, like duplicate posts or automated content. Twitter says it doesn’t affect accounts who you follow, so it’s still not quite clear what this means for followed accounts that are automated, such as scheduled posts from media outlets or brands.
Twitter is trying to attract more users, and helping to make sure users can control their notifications and their experience is a good step in the right direction. Trolls ruin the experience for everyone, so there’s no reason their voices should be heard.