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Facebook the latest to copy Snapchat filters, stickers

by Todd Haselton | August 7, 2016August 7, 2016 11:30 am PST

Facebook recently rolled out a big update to Instagram that basically stole Snapchat’s “Stories” idea, and now Facebook is beta testing new photo features that borrows from the augmented reality experience offered by its smaller competitor.

Facebook reportedly started to test new sticker and filter content in two markets, Canada and Brazil, to mark the start of the 2016 Olympic Games in Rio. The filters, as you can see in some of the sample images above, allow folks to do things like add augmented reality effects to videos and photos. Maybe you want to add Canadian flag facepaint to your image without actually using Photoshop or painting on your face, for example.

Facebook didn’t just ask a team to copy Snapchat features, though. Instead, this appears to be a direct result of the company’s purchase of MSQRD, a once-popular app that provided similar functionality. Testing is starting on mobile platforms, including iOS and Android, first, and only in the aforementioned markets. You may not need to wait too long for it to hit your device, though.

“The hope is eventually we can bring this really cool experience to people around the world — most of whom have never had the ability to experience the delight of opening up their phone and having it transform into this magical AR experience,” Facebook product manager Sachin Monga told The Verge. No word on when, so just use Snapchat for now.

The Verge

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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